“QBR Media has been an invaluable strategic partner, guiding our test-and-learn approach to understand how shifts in ad spend can impact our ROAS, new-to-brand buyers, and market share.”
"QBR Media are the go-to experts for retail media. They’re fast, effective, and deliver results with no fluff. What sets them apart is their willingness to go beyond the scope—offering creative solutions and ideas that genuinely add value. Simply put, they get sh*t done and are great people to work with!”
We started QBR Media after years of growing Kettle & Fire from zero to 22,000+ stores nationwide. Along the way, we tried everything to drive in-store velocity—Meta ads, influencer campaigns, streaming TV, traditional trade spend and expensive sampling campaigns. But most of those channels lacked one key thing: measurable, attributable impact on retail sales.
That changed in 2019, when Instacart launched its ad platform. We were among the first brands to test it—and we quickly saw how digital retail media could drive real-world shelf velocity. There was finally an online platform that was fulfilled by pulling directly from store shelves. Today, every major grocery retailer has its own retail media network, with new ad products rolling out each quarter. But navigating them requires a deep understanding of what actually works—and what’s just noise.
That’s why we built QBR Media, to give emerging brands a better path. One rooted in firsthand experience, with the rare mix of strategic and tactical know-how to turn retail media into a scalable growth engine.
— Niccolo Gloazzo & Wilson Hung
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